Marketing Tools

Overview

Marketing Tools is the step that helps you strengthen your website's promotion. On this page, you can preview how your site appears when shared on social media, set up visitor tracking with Google Analytics, and learn about Google Ads.

Tip

Analytics and ad management is done directly through Google's own platforms. Mindora only helps you set up the Google Analytics connection; all tracking and reporting is done from Google's dashboards.

Navigating to Marketing Tools

1

Open the My Website panel

Follow "Tools" → "My Website" in the top menu.

2

Select the "Marketing" step

Click the "Marketing" option, which is the sixth step in the step bar.

Social Media Share Preview

When you share your site link on WhatsApp, Facebook, or LinkedIn, the recipient sees a preview card. This section shows what that card will look like.

Information shown on the share card and where it comes from:

Title

Pulled from the "SEO Title" field in My Website > Profile Editing step. If this field is empty, your name is shown instead.

Description

Pulled from the "SEO Description" field in My Website > Profile Editing step. If this field is empty, your "About" text is shown instead.

Image

Your profile photo is used.

URL

The site address you set in My Website > Publish step.

Tip

If you haven't filled in the SEO title and description, the share card will use automatic fallback values. We recommend filling these fields from the Profile Editing step for a more professional appearance.

Tip

When your blog posts are shared, the post's own title, description, and cover image are used instead of your site's.

Tip

The exact appearance of the preview card may vary slightly depending on the platform (WhatsApp, Facebook, LinkedIn, etc.).

Google Analytics

Google Analytics is a free Google service that lets you track how many people visit your website, which pages they view, and where they come from (Google search, social media, etc.).

1

Create a Google Analytics account

Go to analytics.google.com and sign in with your Google account.

2

Create a new property

After signing in, click the ⚙️ Admin button in the bottom left corner, then select "Create Property". Enter your website name and address.

3

Copy your Measurement ID

After creating the property, go to Data Streams > Web. You'll see a Measurement ID in G-XXXXXXXXXX format — copy it.

4

Paste it into Mindora and save

Paste it into the "Measurement ID" field on the My Website > Marketing page in Mindora and save. That's it — visitor data will start appearing in your Google Analytics dashboard within a few hours.

Measurement IDG-XXXXXXXXXX

Enter the G-XXXXXXXXXX format ID you copied from Google Analytics.

Tip

After setup, you can track all visitor data from the Google Analytics dashboard (analytics.google.com). It may take a few hours for the first data to appear.

Google Ads

Google Ads is a paid advertising platform that makes your site appear at the top when potential clients search for you on Google. For example, when someone searches "Psychologist Istanbul", your site can appear first.

Tip

We recommend completing the Google Analytics setup above first, so you can measure how effective your ads are.

1

Create a Google Ads account

Go to ads.google.com and create a new account.

2

Link your Google Analytics account

In the Google Ads dashboard, go to Tools > Linked accounts > Google Analytics and link your Analytics account. This way you can see what visitors from your ads do on your site. Linking guide →

3

Set up Conversion Tracking

In the Google Ads dashboard, go to Tools > Conversions and create a new conversion goal. Import from Analytics to track appointment requests from your ads. Conversion tracking guide →

4

Create your first campaign

Create a search campaign, set your daily budget, choose your target keywords, and launch your ads. Campaign creation guide →

Suggested Keywords

Example keywords you can use in your Google Ads campaign that tend to be effective for therapists:

"psychologist [city name]"E.g.: psychologist istanbul, psychologist ankara

"online therapy"E.g.: online psychological counseling

"couples therapist [city]"E.g.: couples therapist izmir

"anxiety treatment"E.g.: anxiety disorder treatment

"child psychologist [city]"E.g.: child psychologist ankara

Useful Links

Google SkillshopFree Google Ads certification training

Getting Started GuideCreate your first campaign with Google Ads.

Keyword PlannerFind out which keywords are searched and how often.

Saving Changes

After entering the Measurement ID, click the "Save Changes" button at the bottom of the page.

The button is only active when a change has been made.

If you edited the same page in another tab, you may receive a version conflict error. Refresh the page and try again.

Tips

Fill in SEO Fields First

Start by filling in the SEO fields in the Profile Editing step. This directly affects both your social media share card and your appearance in Google search results.

Analytics Setup Takes Minutes

Google Analytics setup takes only a few minutes. You only need to enter the ID once — after that, all tracking works automatically.

Analytics Before Ads

Always complete the Analytics setup before starting with Google Ads. Otherwise, you won't be able to measure whether your ads are actually working.

City + Specialty Combination

Try "city name + specialty" combinations in your ad campaigns. For example, specific searches like "child psychologist ankara" have less competition and are more effective.

Start with a Small Budget

Start with a small daily budget (e.g., class="h-full"0-20). After a few weeks, adjust your budget based on which keywords bring more clicks and appointments.