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Appearance Customization

Comprehensively customize your website appearance: theme color, font, layout, hero section, avatar, animations, color palettes, section images, color tones, and booking page design.

15 min
Intermediate

Overview

Appearance Customization is the step where you design the visual identity of your website. As the second step in the My Website panel, this page includes over 75 appearance settings: theme color, font, layout, hero section, navigation bar, section images, color tones, and booking page.

Tip
Changes are not saved automatically. Click the "Save" button after completing all your edits.

Layout Preset

Determines the overall structure of your website. Two options:

Classic

Photo left, text right. Recommended layout.

Centered

Photo and text center-aligned.

Theme Color

Primary accent color used for buttons, links, hero, navbar, and UI elements. 11 options:

Indigo — Default#6366f1
Blue#3b82f6
Teal#14b8a6
Rose#f43f5e
Amber#f59e0b
Emerald#10b981
Slate#64748b
Stone#78716c
Sage#7d8b74
Sky#0ea5e9
Violet#8b5cf6

Site Style (Font)

Affects heading and body fonts plus button corner radius. 3 options:

Modern — Default

Inter font. Clean lines, sharp corners.

Classic

Georgia (serif) font. Elegant and formal.

Friendly

Nunito font. Soft and rounded.

Color Tone

Global background color scheme applied to service, blog, certificate, and expertise cards. Can be overridden per section. 7 options:

Pastel — DefaultVividGradientClassic (Mono)WarmCoffeeElegant

Section Management

Control which sections are visible on your website with toggle switches. Each section has an icon, description, and a link to edit its content.

About Me

Cannot be disabled (required section).

Expertise Areas

Certificates & Education

Services

Personal Note

Off by default.

Blog Posts

Contact Information

Tip
Turning off a section does not delete its content, it just hides it from visitors. You can turn it back on anytime.

Hero Text Fields

The hero section is the topmost area of your website and the first thing visitors see.

Welcome Message

Short greeting text displayed in the hero area. Maximum 200 characters.

Subtitle

Text shown below the welcome message. If left empty, your expertise areas are shown automatically.

Typing Effect

Animation effect that types the welcome message letter by letter. Toggle switch.

Hero Background

Determines the hero section background visual.

Mode Selection

First, choose between gradient or solid color mode.

Gradient — Smooth transition from selected color to white

Solid — Single color background

Base Colors

6 base color options:

Theme
Neutral#e8e6e3
Warm#ebe3d8
Coffee#5c4d42
Dark#2c2825
Hero

Matte Palette

17 pastel tones:

Blue#b8cad8
Green#bbd2c7
Amber#d8cdb8
Purple#c5bdd8
Red#d8bbb8
Indigo#bebdd8
Pink#d8b8c8
Cyan#b8d2d8
Orange#d8c4b8
Lime#c5d2b8
Sky#b8ced8
Teal#bbd2cb
Violet#c8bdd8
Rose#d8b8c0
Slate#c4c8cb
Fuchsia#d8b8d8
Stone#cac8c4

Vivid Palette

17 saturated tones:

Blue#6a9bcb
Green#6db5a0
Amber#cbaa6d
Purple#8a7ec8
Red#cb7a7a
Indigo#7b7bc8
Pink#cb6d9e
Cyan#6db8cb
Orange#cb8f6d
Lime#9ab86d
Sky#6dacc8
Teal#6db5aa
Violet#9d7ec8
Rose#cb6d85
Slate#8a95a0
Fuchsia#c86db5
Stone#9a938e

Image Backgrounds

32 themed background images (wellness, therapy, modern and nature). When an image is selected, an opacity slider (10-100%) appears.

Hero Animation

Adds subtle animated visual elements to the hero background. 6 options:

None

Animation off.

Floating Circles

Animated floating circles

Gradient Blobs

Morphing gradient blob shapes

Soft Pulse

Gentle pulsing circles

Gentle Shimmer

Shimmering light effect

Soft Waves

Wave animation patterns

Tip
When an animation is selected, an intensity slider appears (10-100%).
Tip
A live preview of the selected animation with your theme colors is shown in the editor.

Avatar Settings

Configure the photo/image that appears in the hero section.

Avatar Type

Profile Photo — Your actual photo

Illustration — 21 decorative preset images

No Avatar — Hide completely.

Photo Frame

When avatar is visible, choose the frame style:

Framed — White border ring with shadow

Frameless — Clean circle

Avatar Size

5 size options:

Small — 112pxMedium — 160px (default)Large — 200pxExtra Large — 248pxLargest — 300px

To upload your profile photo and edit personal info, see the Profile Editing guide.

Badge and Button Style

Badge Style

Background of the expertise badge in the hero area. 3 options:

Theme Match — Theme color backgroundWhite — White backgroundDark — Dark background

CTA Button

Style of the "Book Appointment" button. 2 options:

Theme Match — Theme color background, white text

White — White background, theme color text

Text Colors and Backdrop

You can separately adjust the color of texts in the hero area.

Name Color

Color of your therapist name. 6 preset colors + color picker + hex input:

Black#111827
Dark#374151
White#ffffff
Light Gray#d1d5db
Charcoal#2c2825
Brown#3b2f1f

Text Color

Color of welcome message and subtitle. Same options.

Text Backdrop

Adds a semi-transparent layer behind text to improve readability on image backgrounds.

Backdrop Colors

7 backdrop colors:

Black#000000
White#ffffff
Charcoal#2c2825
Cream#f5e6d3
Brown#3b2f1f
Theme Dark
Theme Light
Tip
Opacity slider: 0% (off) - 100%, in 5% steps. Default: 0%.

About Me Image

Add a decorative image to the About Me section.

20 dedicated About Me preset images (books, shelf, desk plant, lavender, notebook, etc.)

53 images from the booking collection can also be selected — 73 presets total.

Image Size

4 size options:

Small — 150pxMedium — 220pxLarge — 290pxExtra Large — 360px

Backdrop Effect

Adds an effect behind the image. 4 options:

None — No effect (default).

Soft Glow — Adds a radial light effect.

Blob — Adds an organic shape.

Color — Adds a solid or gradient background.

Tip
When Color is selected, a mode toggle (Gradient/Solid) + color palette appears. Option to match hero background is also available.

Services Appearance

Determines the background color and illustration style of service cards.

4 color tone options:

Automatic — Uses site color tone.

Pastel — Each card uses a pastel tone of its own service color.

Vivid — Each card uses a vivid tone of its own service color.

Custom Color — All cards use the same background color.

Tip
In Pastel and Vivid modes, each card appears in a different color. Go to Service Catalog to change the colors.
Tip
When Custom Color is selected, a Gradient/Solid mode toggle and color palettes appear, including Quick Select (theme + hero background colors), Matte Palette, and Vivid Palette.

Illustration Style

When Neutral or Warm tone is selected as the custom color, an additional option appears:

Colorful — Full-color illustrations

Silhouette — Monochrome silhouette drawings

To change service colors and details, see the Service Catalog guide.

Blog Appearance

Determines the background color of blog cards.

4 color tone options:

Automatic — Uses site color tone.

Pastel — Each card uses a pastel tone of its own post color.

Vivid — Each card uses a vivid tone of its own post color.

Custom Color — All cards use the same background color.

Tip
When Custom Color is selected, a Gradient/Solid mode toggle and color palettes appear, including Quick Select, Matte Palette, and Vivid Palette.
Tip
When a cover image is uploaded to a blog post, the color choices here are overridden and the uploaded image is always shown.

To create blog posts and configure post colors, see the Blog Management guide.

Certificates Appearance

Determines the background color of certificate cards.

4 options: Automatic, Pastel, Vivid, Custom Color.

Tip
Certificates section does not support gradient tone. Pastel colors are used when gradient is selected.

Expertise Areas Appearance

Determines the background style of expertise chips (tags).

3 options:

Automatic — Uses site color tone.

Theme Color / Vivid — Uses the CTA button color as the chip background.

Custom Color — Pick your own color.

When Custom Color is selected, an additional style option appears:

Solid — Solid color background

Outlined — Transparent background, colored border

Tip
In Solid mode, Quick Select, Matte Palette, and Vivid Palette are available. In Outlined mode, a Deep Palette is also shown.
Tip
Expertise chips do not support gradient mode. Pastel colors are used when gradient is selected as the site tone.

Booking Page Appearance

Customize the appearance of the online booking page left panel.

Booking Image

Decorative image shown in the left panel. 53 preset images available (armchairs, therapy rooms, plant-themed).

Background

Left panel background color. Gradient/Solid mode + base colors + matte/vivid palettes.

Tip
The booking page background uses the same color palette as the hero background.

To configure booking page settings, see the Online Booking Page guide.

Personal Note Image

Add a decorative image to the Personal Note section. These settings are only visible when the section is enabled.

53 preset images (booking image collection).

Size

3 size options (unlike About Me, Small size is not available):

Medium — 220pxLarge — 290pxExtra Large — 360px

Position

Determines the image position:

Left — Image on left, text on right.

Right — Image on right, text on left.

Backdrop Effect

3 options (unlike About Me, Blob option is not available):

None — No effect.

Soft Glow — Adds a radial light effect.

Color — Adds a solid or gradient background (default).

Contact Section Appearance

Customize the background color of the illustration panel on the contact page.

2 modes: Automatic (uses site color tone) or Custom Color (Gradient/Solid + color palette).

Tip
The selected background color is shown with a live preview in the editor.

Saving Changes

There is no auto-save on the Appearance Customization page. After making all your changes, you need to click the "Save" button at the bottom right of the page.

Save Button States

If no changes have been made, the button is disabled (not clickable).

When any field is changed, the button becomes active.

During the save operation, the button is disabled and a loading indicator is shown.

After a successful save, a green notification message is displayed.

Version Conflict

If you edited the appearance simultaneously in another browser tab or device, you may receive a version conflict error when saving. In this case, you need to refresh the page and redo your changes.

Tip
Each successful save increments a version number in the background. This mechanism prevents old data from accidentally overwriting newer changes.

Tips and Best Practices

Use a Consistent Color Palette

Theme color, hero background, and section tones should complement each other.

Enable Text Backdrop Over Images

If you use an image for the hero background, enable the Text Backdrop feature to improve readability.

Match the Font to Your Tone

For a professional look, prefer Modern or Classic font; Friendly font gives a more casual tone.

Turn Off Sections That Are Not Ready

Empty sections do not leave a professional impression.

Check the Live Preview

Review the editor preview after each change; visit your published site to see the final result.

Match the Booking Background

Matching the booking page background with the hero background ensures visual consistency.

Make Use of the Personal Note

Ideal for highlighting your therapy approach; write a short, warm message.

Choose Avatar Size by Layout

In classic layout, Medium or Large is the most balanced; try larger sizes in centered layout.